ZoomInfo Partners with The Trade Desk to Expand Digital Media Buying Capabilities
Integration Allows ZoomInfo’s MarketingOS Customers to Expand Ad Reach, Scale Domestic Audiences, and Deliver Ads Internationally
MarketingOS, ZoomInfo’s account-based marketing (ABM) platform, is the ideal hub for executing business-to-business (B2B) advertising campaigns, offering dynamic intent market signals and entire categories of intent data that aren’t available anywhere else. It offers the industry’s first in-house B2B demand-side platform (DSP), focused on meeting the needs of companies doing true B2B account-based marketing, and optimized to match critical account context, not high-level insights.
By directly integrating with top exchanges and supply-side platforms (SSPs), MarketingOS enables customers to buy ads through real-time auctions for placement in top-tier business publications. On the back end,
MarketingOS customers can now create advertising campaigns that leverage the power of The Trade Desk’s platform innovation, capitalizing on its access to the industry’s widest reach of available inventory. With improved domestic reach and the ability to target new international audiences, customers should see improved campaign performance and better ROI, leading to sustained business growth.
“MarketingOS is the optimal solution for companies looking to target advertising to B2B buyers in a data-driven way,”
“In the world of B2B marketing, companies have tremendous opportunity to supercharge their advertising campaigns, bringing them closer to the right audience,” said
This integration is currently available to
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in