ZoomInfo Launches Tracker to Help Companies Retain Visibility Into Key Buyers Who Switch to New Accounts
Feature Notifies Sales Reps of
“With the Great Resignation under way, personnel movement is at an all-time high,” said ZoomInfo Founder and CEO
Existing users who switch to new organizations can be some of the warmest leads on a sales team’s radar, especially considering that new hires who also control a budget will make most of their budget decisions within their first 90 days at the company. When a brand champion switches jobs, it creates a unique opportunity for a sales rep to generate new business.
Sales teams currently have limited visibility into personnel movement, and are often relegated to a painstaking, inaccurate – and potentially off-putting – method of tracking their buyers’ movement on social media. With Tracker pinpointing where key buyers with pre-existing relationships have landed, sales reps can act quickly on new opportunities.
Often, the first rep to contact a buyer in their new role wins the contract. Tracker enables reps to be first to act by engaging these contacts within the first 90 days, converting warm leads into new business, on top of reps keeping the incumbent account under contract as well.
To learn more, visit the Tracker landing page.