ZoomInfo Acquires RingLead, a Data Orchestration Leader, to Help Companies Combine, Cleanse, and Route Disparate Data Sources to Power Go-to-Market Activation
Enables Companies to Eliminate Customer Data Inconsistencies and Take Immediate Action to Convert Leads into Revenue
RingLead is a comprehensive data quality management tool that automates sales, marketing, and revenue operations throughout the entire customer lifecycle. Companies that subscribe to RingLead’s software-as-a-service benefit from a user-friendly, intuitive, and codeless interface that enables them to acquire and merge data from multiple third-party providers in order to enrich and standardize prospect and customer data assets. It enables companies to manage incomplete, inaccurate and inconsistent customer data that is siloed in disconnected systems to enable real-time, automated and accurate lead routing.
High-quality data is foundational to the success of sales and marketing teams, but data enters customer relationship management (CRM) and marketing automation systems from many different sources and with varying degrees of quality. Data orchestration is a method of compiling siloed data—along with other inconsistencies like duplicates, empty fields, inconsistent formatting, and unassignable records—and organizing it so that revenue teams can implement it. Data decay further undermines sales and marketing teams, who depend on multiple data sources to target, prioritize, and engage with buyers.
RingLead resolves these pain points by transforming raw, fragmented, and inaccurate data into valuable intelligence that can be used to build targeted audiences, trigger workflows, drive business decisions, and accelerate revenue growth. Through an end-to-end platform, RingLead ingests, cleans, enhances, segments, scores, and routes companies’ data, then provides a flexible, customizable, and rules-driven approach to integrating this data into companies’ systems of record.
The acquisition of RingLead tightens the connection between the intelligence layer and engagement layer within the
“A clean and unified view of the customer is absolutely critical for go-to-market teams—often the difference between winning and losing a sale,” said
For over a decade, RingLead has delivered best-in-class data quality management and orchestration software, earning recognition in 10 consecutive G2 Grid Reports and maintaining leadership status in core categories like Data Quality and Lead-to-Account Matching.
“The combination of
“Since day one, RingLead has remained focused on delivering innovative and integrated data orchestration software that supports high-growth businesses as they go to market in an increasingly competitive and digitized landscape,” said RingLead Chief Operating Officer
For more information on how RingLead will help ZoomInfo’s customers combine, cleanse, and route data to drive go-to-market activation, please visit ZoomInfo’s RingLead landing page.
Read Henry Schuck’s blog post to learn more about the RingLead acquisition.
Financial terms were not disclosed. The acquisition is not expected to have a material impact on the full year 2021 financial results for
RingLead is an industry-leading data orchestration provider with over a decade of experience in solving the dirty data problems of enterprises, Fortune 500 companies, and small businesses around the globe. RingLead’s complete, end-to-end data quality platform integrates with leading CRMs and MAPs like Salesforce and Marketo to empower businesses to clean, protect, and enhance company and contact information in a series of seamless, fully automated processes.
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those expressed or implied by these statements. You can generally identify our forward-looking statements by the words “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “forecast,” “goal,” “intend,” “may,” “might,” “objective,” “outlook,” “plan,” “potential,” “predict,” “projection,” “seek,” “should,” “target,” “trend,” “will,” “would” or the negative version of these words or other comparable words. Any statements in this press release regarding the anticipated benefits of the RingLead acquisition to
VP of Investor Relations