ZoomInfo Acquires EverString to Expand Its Breadth of Company and Contact Data
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As
Businesses need the ability to cleanse and enrich the stale and incomplete data in their customer relationship management and marketing automation systems. Enterprises also need to streamline their data acquisition and integration strategies, evolving from stitching together multiple types of data—such as account, intent, and technographic—from disparate, untrustworthy sources to rooting them in a single source of truth.
Legacy providers of business data are repurposing credit, risk, or legal datasets for go-to-market teams. The combined
EverString’s proprietary technology scours online and offline sources—cataloging both company and contact data about even the smallest of businesses where information is scarce. While other data vendors rely on offline surveying and phone banks to keep data updated on small sets of data, EverString’s strength in machine learning, deep learning, artificial intelligence, and natural language processing gives it a competitive advantage over legacy account data providers.
“Sellers and marketers need access to deep and accurate company data to reach prospects and customers at the right times with the right messages,” said
Founded in 2012 and based in
“As long-term customers of both
“The combined
Read Henry Schuck’s blog on the acquisition of
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Media
Director, Communications
978-875-1297
pr@zoominfo.com
646-549-4898
cspellman@brunswickgroup.com
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