ZoomInfo to Speak at Forrester B2B Summit in Austin
Customers Will Share How ZoomInfo Helped Them Achieve Faster Success with an Efficient Go-To-Market Motion
The Forrester B2B Summit is the go-to event that professionals trust to deliver the information and insight they need to make bolder, smarter decisions and is being held in-person June 5–7 in
MarketingOS, the newest addition to the
ZoomInfo’s full event schedule, including VIP events, can be found here. Sessions include:
12:25 pm-12:55 pm- ZoomInfo: How ZoomInfo Customers Win Fasterwith an Efficient GTM
- Building an efficient GTM motion can drive your success, but how do you do that effectively?
Join this panel discussion to hear from ZoomInfo’s Founder and CEO
Henry Schuck, alongside Andrew Bennett, CMO at Smartsheet, Kris Rudeegraap, CEO at Sendoso, and Liz Tassey, VP of Marketing at Blue Ocean, on practical ways to optimize your team’s productivity, align sales and marketing goals, consolidate your tech stack, and more.
2:00 pm-2:10 pm- ZoomInfo: Demystify Intent and Turn It Into Revenue
- Overwhelmed by all the intent data options? Unclear on whose data & perspective to trust?
Learn what intent signals perform best and why
ZoomInfowas rated #1 in Intent Data. Then find out how companies are turning intent into revenue using generative AI with ZoomInfo CMO, Bryan Law.
2:50 pm-3:20 pm- ZoomInfo: How Sendoso Modernized Their Go to Market
- A strong GTM motion starts with a strong data foundation. And when the total addressable market possibilities are endless, ZoomInfo’s #1 data and intent foundation was instrumental for Sendoso’s GTM strategy.
Kris Rudeegraap, Sendoso’s CEO, and Henry Schuck, ZoomInfo’s Founder and CEO, as they share how ZoomInfounlocked insights into new markets, aligned Sendoso’s sales and marketing teams for engaging customers, and won faster by increasing sales team productivity.
11:50 am-12:20 pm- ZoomInfo: How BlueOcean Modernized Their Go To Market Through GTM Plays
Bryan Law, ZoomInfo CMO, and Liz Tassey, VP of Marketing at BlueOcean, on how they leveraged ZoomInfoto scale their GTM motions as their GTM strategy matured. As they grew, they evolved their strategy from simply leveraging ZoomInfoas a sales tool to using it across marketing & sales to unlock insights, engage customers across channels, and win faster by automating their go to market motions.
- Hear from
9:40 am-10:10 am- ZoomInfo: How Smartsheet Modernized Their Go To Market
Modernizing your GTM motion can mean a lot of different things – for Smartsheet it’s driving enterprise growth, efficiency at scale, and aligning sales and marketing goals. Hear
Andrew Bennett, Chief Marketing Officer at Smartsheet, speak with Bryan Law, ZoomInfo CMO, as they talk through how Smartsheet is transforming their go to market and how ZoomInfois core to their journey.
- Modernizing your GTM motion can mean a lot of different things – for Smartsheet it’s driving enterprise growth, efficiency at scale, and aligning sales and marketing goals. Hear