News Release Details

Service Provides Data-Driven Intelligence for Transitioning Go-To-Market Focus in Shifting Economy

VANCOUVER, WASHINGTON – MAY 28, 2020 – ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the launch of ZoomInfo Health Scan Analysis, a new service that will help sales and marketing customers sustain profitability now and in the second half of the year by identifying key segments for opportunities within their total addressable market.

With market conditions universally and drastically altered by the COVID-19 pandemic, some sales and marketing teams face increasing challenges to find prospects that are most likely to buy. To address these challenges, ZoomInfo has developed a new service to deliver a holistic analysis of the updated state of their customers’ total addressable market. 

“Recognizing that current market conditions are extraordinarily challenging, it’s more important than ever to ensure that our customers are generating high-quality contacts for their pipeline,” said ZoomInfo Founder and CEO Henry Schuck. “We discovered valuable takeaways when examining our own position in this same manner. As a result, we’re offering our clients these data-driven insights on how to optimize their go-to-market strategies so they can continue to hit their numbers and thrive in a changing market.”

By recommending targetable market segments that have been less impacted by the crisis – as well as harder-hit segments to avoid – the Health Scan Analysis gives companies actionable data about their addressable market. Using ZoomInfo’s intelligence, they can quickly pivot their go-to-market strategy and focus their efforts on worthwhile prospects ready to buy.

The five-step process starts with an initial consultation, during which customers will share data about their pipeline and detail their recent business challenges. ZoomInfo’s in-house data solutions team will then perform a comprehensive analysis of the company’s pipeline and win rate trends – from both before and during the crisis – using benchmarks to pinpoint where any pipeline degradation may have occurred.

Next, utilizing their leading B2B intelligence, ZoomInfo’s data solutions team will conduct a market assessment to determine where key opportunities exist and supply customers with an in-depth report of their total addressable market. This report, segmented by attributes like company size and industry, will be delivered to customers within five business days of the initial consultation.

ZoomInfo’s Health Scan Analysis will also provide customers with a hand-selected list of targets to pursue, allowing them to take action on their Health Scan Analysis results by leveraging ZoomInfo’s vast B2B contact and company database.

The Health Scan Analysis is available today to all companies, including non-ZoomInfo customers. To learn more, please visit Sales Pipeline Report.

About ZoomInfo
ZoomInfo is a leading go-to-market intelligence platform for sales and marketing teams. Its go-to-market intelligence platform delivers comprehensive and high-quality intelligence and analytics on approximately 14 million companies, including advanced attributes, technologies used by companies, intent signals, and decision-maker contact information. Its software, insights, and data enable over 15,000 companies to sell and market more effectively and efficiently.

Media Contact
Rob Morse
Manager, Communications
ZoomInfo
541-556-9387
pr@zoominfo.com