ZoomInfo Integrates Paycheck Protection Program Loan Data Into Its Go-To-Market Intelligence Platform
Customers Can Quickly Search Loan Data to Identify Companies that Have Received PPP Loans and Help Hit Their Numbers
Customers can leverage the data, which is found both in ZoomInfo’s Scoops solution and in the financials section of company profiles (with PPP listed as the investor), to search for businesses that have received the loan. Companies can use the data to more easily identify potential new customers that are more likely to have liquidity to spend on new products or services.
The PPP loan data is among the latest additions to ZoomInfo’s platform, which processes billions of raw data events and refines them into unique and actionable insights. The
“ZoomInfo gives its customers – sales and marketing teams – powerful insights to help their go-to-market motions,” said
Nearly 1,000 companies raised on average
$23.7 millionin venture capital or private equity funding in the 12 months preceding their PPP loan.
Over 18% of construction companies received loans, totaling an estimated
Over 43% of loans went to companies with 20-50 employees. The next largest group of 50-100 employees only made up approximately 13% of loans over
- Older companies took a larger percentage of loans. Companies founded before 2000 made up 50% of the sampling with nearly 20% being founded from 2000-2014.
- For 98% of loan recipients sampled this was the first funding event in at least five years.
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