ZoomInfo Acquires Insent to Enable Businesses to Implement Chat at Scale
Connects Companies with the Right Buyers at the Right Times through World-Class Business Intelligence and Artificial Intelligence-Driven Capabilities
Typically, chat is a tool that teams have neglected to use because they lack reliable intelligence about the buyers on their websites. The acquisition of Insent will now allow businesses to activate chat at scale. The combination of ZoomInfo’s industry-leading business-to-business intelligence paired with Insent’s A.I.-driven routing capabilities makes it possible to provide the most important prospects with personalized experiences without overwhelming internal teams, a major concern with other tools. The combined new solution will be available in the third quarter to new and existing customers as ZoomInfo Chat.
“Marketers spend enormous amounts of time, money, and effort to drive traffic to their websites, but only convert less than 2 percent of visitors into leads – an incredible inefficiency for teams,” said
Powered by Insent’s chatbot technology, ZoomInfo Chat will allow teams to conversationalize the buying experience. Teams can accelerate the sales process by identifying, routing, and connecting prospects to the right account owners in real time. They can also use Insent’s in-line meeting scheduler, with advanced calendaring features, that appears at the right time to ensure that all conversations––human or chatbot––are converted into booked meetings and develop into deeper relationships. Informed by ZoomInfo’s world-class insights about prospects’ companies and their upcoming projects and initiatives, sellers can customize automated workflows for follow-up conversations with buyers.
Teams will be able to easily engage with visitors by using Insent’s existing integrations within their customer relationship management platforms, marketing automation systems, and collaboration software. Insent also benefits marketers, who can develop nurtured experiences for prospects by surfacing high-value content to start building relationships.
“ZoomInfo is a trusted leader in go-to-market intelligence and orchestration that enterprises rely on to help them identify and close their ideal customers,” said
Financial terms were not disclosed. The acquisition is not expected to have a material impact on the full year 2021 financial results for
Read Henry Schuck’s blog post on the acquisition of Insent.
Insent is an innovator in artificial intelligence-powered conversational marketing that identifies prospects and routes leads for real-time conversations. Instead of relying on website calls to action, Insent’s chat will engage visitors in personalized manners. Insent also allows companies to personalize the chat platform for their visitors based on their website behaviors and their demographic and firmographic data. Founded in 2018, Insent is based in
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those expressed or implied by these statements. You can generally identify our forward-looking statements by the words “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “forecast,” “goal,” “intend,” “may,” “might,” “objective,” “outlook,” “plan,” “potential,” “predict,” “projection,” “seek,” “should,” “target,” “trend,” “will,” “would” or the negative version of these words or other comparable words. Any statements in this press release regarding the anticipated benefits of the Insent acquisition to